![]() ![]() ![]() Growing up, he participated in football, basketball, boxing, and even arm wrestling while exploring his passion for gaming. Nick has always been driven by a love of competition. ![]() “Under Armour and I share the commitment to help my community-and any competitor-reach their potential.” “Growing up, I always dreamed of a future where I could marry my passion for gaming with my commitment to compete at a high level in sports,” said Nick “NickMercs” Kolcheff. Since beginning gaming in the late 2000s, Nick has garnered an audience of millions of loyal fans who not only watch him play video games on live stream, but follow his fitness and lifestyle recommendations as well. One way it will do so is through its new partnership with professional gamer and fitness enthusiast Nick “NickMercs” Kolcheff. Given the growing overlap between fitness and gaming, including the transferrable skills between the two, Under Armour has made it a priority to examine the needs of today’s modern athlete. This comes as esports have begun to emerge on the mainstream sports scene, making the top gamers as recognized and admired as traditional sports’ MVPs. More athletes are engaging in virtual competition than ever before, either playing online to unwind in their free time, or using the activity as a mental training tool to improve their focus and help visualize success. Over the last few years, the line between sports and video games has become increasingly blurred. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |